The mark consists of the words "Bean Peace", and "Coffee" stacked vertically on the left side of the mark. Each of the words is individually surrounded by an outline. On the right side of the mark is an artistic rendering of a human-like coffee bean. The coffee bean has a line that runs vertically through its center, and has two arms with hands covered in gloves. The left hand is holding a coffee cup, and inside the coffee cup there is a liquid with an artistic rendering of steam rising from the liquid. The coffee bean's right hand is extended vertically, and its five fingers are making a peace or victory sign. The coffee bean is wearing framed glasses with lenses that obscure its eyes, and a bandana is on the head of the coffee bean with a knot tied behind its head. Along the bottom of the entire mark are the words "Drink Great Do Good Be Happy". The words "Great" and "Do", and the words "Good" and "Be" are separated by small circles.