The mark consists of a thin walled circle. On the top half of the outside of the circle and running from left to right are the words "Bean Peace Coffee"; Each word is individually surrounded by an outline. On the bottom half of the outside of the circle, running from left to right, are the words "Drink Great Do Good Be Happy". The words "Great" and "Do", and the words "Good" and "Be" are separated by small solid circles. The background of the inside of the thin walled circle consists of tie-dye like progressive circles. Inside the thin walled circle and on top of the tie-dye like progressive circles is an artistic rendering of a human-like coffee bean. The coffee bean has a line that runs vertically through its center, and has two arms with hands covered in gloves. The left hand is holding a coffee cup, and inside the coffee cup there is a liquid with an artistic rendering of steam rising from the liquid. The coffee bean's right hand is extended vertically and its five fingers are making a peace or victory sign. The coffee bean is wearing framed glasses with lenses that obscure its eyes, and a bandana is on the head of the coffee bean with a knot tied behind its head.