The mark consists of the wording "UNCLE JIM'S WORM FARM" in tan lettering presented in circular fashion on a dark green circular background, shadowed in orange and yellow. Between the words "JIM'S" and "FARM" are a yellow fish with a red tongue, and a light green lizard. Between the words "UNCLE" and "WORM" are a yellow and orange bird and a silver and brown shovel digging into brown soil. In the center of the circle is a cartoon depiction of a man's head with a peach face and white teeth wearing eyeglasses, a tan hat with a red stripe and a red shirt. The circle containing the wording rests on a brown log. The entire logo is presented against a blue background.