Computer application software for mobile phones, namely, software for providing at least one feature for payment card or other payment method use; Computer application software for computing devices, namely, software for providing at least one feature for payment card or other payment method use, and usable with software associating computer applications provided by various entities to magnetic, virtual and electronic cards and/or buttons on magnetic, virtual and electronic cards; Computer programs for providing at least one feature for payment card or other payment method use; Computer software for application and database integration; Computer software for computer system and application development, deployment and management; Computer software for providing at least one feature for payment card or other payment method use; Computer software for providing at least one feature for payment card or other payment method use that may be downloaded from a global computer network; Computer software that provides web-based access to applications and services through a web operating system or portal interface; Downloadable software for providing at least one feature for payment card or other payment method use; Downloadable software in the nature of a mobile application for providing at least one feature for payment card or other payment method use

Entertainment services, namely, contest and incentive award programs designed to reward program participants who use payment card or other payment methods

Application service provider (ASP) featuring software for use in providing at least one feature for payment card or other payment method use; Providing an online non-downloadable Internet-based system application featuring technology enabling users to access at least one feature associated with payment card or other payment method use; Providing temporary use of on-line non-downloadable software and applications for providing at least one feature for payment card or other payment method use