The mark consists of a caricaturized head of a white dog with black features and a red collar with white spikes on a black background. The dog is overlaying two crossed white bones. Above the dog and cross bones image is text in an arched banner in black western style font stating "BAD TO THE BONE". The background of the arched banner is white. The words "BAD" and "BONE" are larger in size than the words "TO" and "THE". Centered above the words "TO THE" are the words "CAMP BOW WOW'S" in red block lettering with black outlines, with the word "CAMP" centered above the words "BOW WOW'S". The words "CAMP BOW WOW'S" appear in a white bone shaped cut out. All of the above-described imagery is outlined in black. Below the dog and cross bone image are the words "WORST BEHAVED DOG CONTEST" in black western style font, where the wording "DOG CONTEST" is centered below the wording "WORST BEHAVED".