The mark consists of a stylized design of a knapsack character with human features. The body of the knapsack appears in mostly purple and orange, with yellow purple and black accents, blue eyes with black and white accents, black, thin, arched eyebrows, a gray zipper mouth over a small orange pouch, white gloved hands outlined in black that extend from the purple and yellow knapsack straps, a vertical yellow strap on top pushed through a black buckle arranged to resemble hair, a curved purple strap behind the yellow and black strap, purple legs extending from the bottom of the knapsack, and black sport shoes. The knapsack character is standing on a yellow board with silver jets along the back and side. Black and gray smoke appears behind the jets. Light blue shading appears behind the knapsack design. Four yellow, non-Latin characters, which transliterate into "TIKI", are displayed under the mouth on the front of the knapsack.