The mark consists of a circular mark comprised of a black outer ring circumscribed and divided in the middle by a horizontal gold collar; the gold collar is comprised of small gold pieces, a gold buckle, and a gold clasp, all having sparkle elements; the black outer ring contains the words Dog News Daily above the collar in gold beveled lettering and the words Golden Collar Awards below the collar also in gold beveled lettering; the black outer ring has a thin gold outer border, a thin copper-colored inner border, and a series of gray sun-shaped rays pointed outward in the background; inside the black outer ring is a circular image, and appearing below the collar in the circular image are white and gray beaming lights pointing upward from the bottom of the image, in front of a black silhouette of various inverted building structures, and appearing above the collar in the circular image are star-like sparkles with a black/gold gradient background.