On-line and retail store services in the field of fresh fruit, namely, fruit cut into shapes and arranged in containers as floral designs, fruit salads, processed fruits, arrangements made of fresh processed fruit, fruit cut into shapes and at least partially coated with an edible topping, namely, chocolate, cinnamon, coconut, processed nuts and combinations thereof, fruit cut into shapes and at least partially coated with an edible topping, namely, chocolate, cinnamon, coconut, processed nuts and combinations thereof and arranged in containers as floral designs, sauces containing cut fresh fruit, salads made of lettuce and fresh fruit, salads made with lettuce and processed fruit, arrangements made of processed fruit at least partially coated with an edible topping, namely, chocolate, cinnamon, coconut, processed nuts and combinations thereof, fruit pieces, fruit pieces at least partially coated with an edible topping, fruit based beverages, smoothies, frozen fruit based beverages; business management, consulting and franchise services in the establishment and operation of retail stores for others, namely, providing business strategy, operation, marketing, personnel, customer relations and retail sales assistance relating to the sale of fruit, fruit pieces, fruit arrangements, fruit sauces, fruit salads, salads with lettuce and fruit, fruit based beverages, fruit based juices, smoothies, and edible toppings at least partially coating the same