Retail and online retail store services featuring electronic and digital books, magazines, newspapers, music, and computer software and computer applications; promoting and marketing the goods and services of others by distributing coupons, vouchers, discount, rebates, special advertising offers and downloadable digital web site content in the nature of downloadable electronic and digital books, magazines, newspapers, music, videos and computer software and computer applications all via web pages, e-mail and text messages; Retail and online retail store services featuring portable electronic book readers and accessories therefor, namely, carrying cases, leather carrying cases, silicone cases, fabric and plastic sleeves and skins for electronic book readers, rechargeable batteries, book lights, protective film covers and combination book light and book cover; Providing a website for users with informed suggestions and recommendations of consumer products and services and of electronic book readers, computers, tablet computers, mobile hand-held computing apparatus, smart phones and portable hand-held apparatus validated by the inputted preferences and social networks of the user; Providing a web-based system and online portal for providing users with informed suggestions and recommendations of consumer products and services and of electronic book readers, computers, tablet computers, mobile hand-held computing apparatus, smart phones and portable hand-held apparatus validated by the inputted preferences and social networks of the user; Providing a website for users with exclusive personalized suggestions and recommendations on books, electronic books, authors, book subject matter, book genres, music, and digital media entertainment in the nature of videos, computer software, and computer applications for use with electronic book readers, tablet computers, mobile hand-held computing apparatus, smart phones and portable hand-held apparatus, all for commercial purposes