providing an online system that allows customers (i) to request, review and approve custom merchandise, (ii) to solicit individual orders from affinity groups through electronic links distributed by electronic mail messages and posting to social network applications, (iii) to collect individual orders from the members of the affinity group, (iv) to aggregate, finalize and submit a bulk order of the custom merchandise for the entire affinity group, and (v) to require and collect payment for all individuals within the affinity group placing individual orders via an online payment system

providing a web site featuring technology that enables customers to request, review and approve custom merchandise, to solicit individual orders from affinity groups through electronic links distributed by electronic mail messages and posting to social network applications, to collect individual orders from the members of the affinity group, to aggregate, finalize and submit a bulk order of the custom merchandise for the entire affinity group, and to require and collect payment for all individuals within the affinity group placing individual orders via an online payment system, and all of the aforementioned solely in connection with apparel, event related merchandise and services supporting and related to the marketing, promoting, procurement, and providing of the apparel and event merchandise, and excluding telecommuncication and information technology services