The mark consists of the phrase "LUMEN INK" in a rainbow of colors ranging from pink to black beginning with the letter "L" starting in pink fading into red, then orange leading into the letter "U" in orange fading into yellow leading into the letter "M" in yellow, then light green and green leading into the letter "E" in light blue fading into the letter "N" in dark blue. The word "Ink" appears in black; below the words "LUMEN INK" are 9 circles of increasing diameter and whose colors range from blue to red, each circle representing a different color in the following order, blue in the first circle at the left, then dark blue, light blue, green, light green, yellow, orange, pink, and red in last circle at the end on the right; the wording "QUANTUM DESIGN TECHNOLOGY" appears at the bottom of the mark in black. The color white appears as a background color and is not a part of mark.