On-line retail store services featuring consumer goods, namely, books, pamphlets, copies of historic documents, posters, bumper stickers, license plates and license plate holders, window clings and decals, food products, compact discs, DVDs, hats, caps, mugs, tumblers, [ shot glasses, plates, ] towel sets, tablecloths, sweatshirts, ties, tie tacks, cuff links, wristbands, service medals, earrings, lapel pins, pins, brooches, wallets, key chains, t-shirts, [ aprons, ] bandanas and other apparel items, Christmas ornaments, blankets, coins and coin sets, watches, puzzles, magnets, flags, banners, [ golf balls, ] notepads, mouse pads, bookmarks, utility knives, and paperweights