The mark consists of "Vita Jam" as two words, in "title case". The words are in yellow with a gradient: the far left part of "Vita" is orange while the rest of the word is yellow and the far right part of "Jam" is orange while the rest of the word is yellow. Both the yellow and orange colors are a feature of the mark. The words "Vita Jam" are on placed on a designed ribbon. The ribbon is in purple with a gradient running left to right from light purple to dark purple to lighter purple to dark purple to light purple; the ribbon has a black border around all of the edges. Both the purple color and the black color border are a feature of the mark. Above the ribbon and the words "Vita Jam" is a designed character in the shape of a seed, with arms on the right and left side of the seed character; the arms are bent upward at the elbow as to show the arm muscles in a flexing position. The seed character is in light green outlined in black and contains 5 additional elements: (1) black circles containing white circles inside, which represent the seed character's eyes, (2) a red curve shape below the black and white circles representing the seed character's mouth, (3) a red half-oval at the far right side of the red curve, representing the seed character's tongue, (4) a white arc above the seed character's right eye, and (5) white arcs and shaded green arcs on other parts of the seed character. The placement of the seed character, the placement of each element on the seed character and each color associated with each element on the seed character are all a feature of the mark. To the right of the seed character, above the right arm is a designed leaf; the leaf is in green and a sliver at the bottom of each leaf is cut out. The placement of the leaf, the color of the leaf and the sliver cut out of the bottom of each leaf are all a feature of the mark.