The mark consists of a caricature of a woman wearing an orange dress with a white collar with a yellow apron with a red pocket over the dress, wearing black heels, yellow earrings, and an orange and yellow headband; the woman's skin is pink, her tongue is red, her hair is black, and her features are black; the woman is pushing a red cart with her left hand where the cart contains four red apples, two of which have green stems, a green bottle, a pink teddy bear with white and black eyes, a pink bag, an orange loaf of bread, and an orange package; on the outside of the cart is a white rectangle with the words Match-up STORE!! in black with black mesh designs on the four corners of the white rectangle; in the woman's right hand is a red and black card with the words MATCH UP in black on the card; all of the elements in the mark are lined in black.