The mark consists of a design of a group of six cartoon people in white, two women and four men sitting on a palm tree, the palm tree appearing with a gray trunk and green and brown leaves is leaning over to the right and the background is a blue and light blue ocean and mountain landscape with a sail boat silhouette appearing in white at the far bottom right. The man appearing on top is holding his hands up; the woman appearing in the middle is wearing a purple bikini top holding a yellow and blue cake with candles. The man wearing yellow shorts sitting to the right of the woman holds a yellow striped present with a red ribbon in front of him. The man sitting at the bottom wearing a blue shirt and red shorts holds a green present with a pink ribbon. The woman sitting in the middle is waving her left hand, and the man sitting to her left is hanging off the palm tree by his right hand and waving his left hand, all appearing within rectangular design resembling a picture. The wording "FUN CARDS FROM THE BJÖRKMANS" appears in black above the design, and the wording "PICTURE THIS!" appearing in red is superimposed at the bottom of the design. The color gray appears as a shadow of the rectangular design.