The mark consists of a two-dimensional representation of a bottle with a blue cap bearing a repeat pattern of the stylized letters "CR" in a darker blue and the stylized signature "COLIN SCOTT" in gold. The neck has a white stripe and below the white stripe is a blue lion within a gold square. The wording "ESTD 1801" in brown is below the neck. The label consists of a beige and brown shield with a large brown outline with scalloped edges and a thin, single-line blue outline just inside the edge of the shield. There is a beige, gold, blue and brown background shield-type design within the larger shield. Across the front of the shield are two crossed brown spears that are outlined in beige. At the top of the shield and centered between the spears appears a coat of arms in blue, black and grey featuring a man on a horse in blue, white and grey and with white and black leaves surrounding it and with the wording "TREIBHIREAS BUNAITEACHD" in black on a white scroll above the coat of arms and the wording "FOUNDED 1801" in black on a white scroll below the coat of arms. Below the coat of arms appears a blue banner outlined in gold and blue, with the wording "CHIVAS REGAL" in the color white across the banner. Below that banner is the wording "AGED 18 YEARS" in which the words "AGED" and "YEARS" are gold and the number "18" is in white, all centered in a blue oval that is outlined in gold with beige dots. Below the oval is the wording "BLENDED SCOTCH WHISKY" in dark brown above a blue banner outlined in the color gold, with the wording "GOLD SIGNATURE" in the color white across the banner. A smaller beige banner outlined in gold appears at the bottom of the shield and contains the wording "PRODUCE OF SCOTLAND 70CL/700MLE 40%VOL/40%G.L.40%ALC./VOL" in the color blue. The liquid in the bottle appears in shades of gold and the bottom of the bottle suggests glass and appears in grey.