Administration of a consumer loyalty/rewards program for others featuring customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; administration of incentive award programs for others whereby affiliated businesses provide and customers can obtain loyalty points and coupons for frequent use of participating businesses; administration and operation of incentive award programs to promote the sale of goods and services of others; online service for connecting social network users with each other for the purpose of facilitating purchases of goods and services, and the acquisition of incentive awards and loyalty points or coupons based on the purchase of goods and services recommended by social network users; administration of a consumer loyalty program for others featuring an online service whereby social network users can increase the incentive awards and loyalty points and coupons they acquire based on the other users purchase or use of the recommended goods and services of others; advertising and marketing; multi-level marketing business services; promoting the goods and services of others by distributing advertising materials, promotional offers, and commercial information relating to such goods and services via the internet and mobile communication devices; providing consumer information about the goods and services of others via the internet and mobile communication devices; analysis of market research data and statistics