The mark consists of the words "CLASSIC BAG" in dark maroonish-brown on a white background in the upper left-hand corner and the words "HERSHEY'S KISSES BRAND SINCE 1907" in white on a dark maroonish-brown background and below, the words "AIR DELIGHT" in red with white outlining on a dark maroonish-brown background and the words "AERATED MILK CHOCOLATE" in red on a white ribbon. Two conical configurations in silver representing individually wrapped candies, tilting inward toward each other, with chocolate bubbles in dark maroonish-brown on and around them, and each with a white plume device overlapping and extending to the right with the words "AIR DELIGHT" written in red on each of them. White circles cascade outward from the words "HERSHEY'S KISSES" in a geometric design and white circles in a different pattern edging both sides of the design. The bottom right corner of the mark features one-fourth of a circle, which represents translucent background. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.