The mark consists of a two dimensional and non-configuration depiction of a bottle with a red cap, with the cap featuring the signature "JAMES BURROUGH" in black above three gold horizontal stripes, below which is the word IMPORTED in black, below which is one gold horizontal stripe; with the base of the bottle neck featuring the number 1820 depicted in black in a manner that gives the appearance that the number is etched into the bottle; with the bottle featuring a label having at its top the wording "BEEFEATER LONDON" on a horizontally-oriented white rectangle bordered in black and gold on the top and bottom, with the "BEEFEATER" portion of this wording in red and the "LONDON" portion in black; and with the label also featuring, beneath the horizontally-oriented rectangle, the image of a man with a tan face and black hair, eyes, beard and mustache, and carrying a long gold and black staff and wearing a black and white hat with a white and red band, white and gray gloves, red stockings, red and black shoes, and a long red, black and gold coat with a white and gray collar, red, black and gold belt with gold belt buckle, and a gold crown design on the coat chest; and, beneath the man, the wording "LONDON DRY GIN" in black outlined in gold, and the wording "DISTILLED IN THE HEART OF THE CITY" in black, the wording "AUTHENTIC PREMIUM GIN. UNCOMPROMISED QUALITY AND TASTE" in gold and the wording "DISTILLED FROM GRAIN BY JAMES BURROUGH LTD LONDON, ENGLAND" in gold, and two gold coins with the coin on the left featuring the image of a man with his arms outstretched against a landscape outlined in black, and with the coin on the right featuring two buildings next to each other outlined in black; and set behind the feet of the man is the partially-obstructed gray wording "FOR HUNDREDS OF YEARS THE TOWER OF LONDON HAS BEEN PROTECTED BY THE YEOMAN WARDERS OR BEEFEATER THEIR PRIDE AND DEDICATION INSPIRED JAMES BURROUGH TO NAME HIS MOST PRESTIGIOUS GIN AFTER THEM."; and with the man, the wording surrounding the man and the coins appearing upon a white field that features a gray silhouette of buildings and a bridge; and with a black horizontal band with gold border appearing beneath the silhouette and featuring the white wording "750 ml" and "47%alc./vol." and the red wording "MONTFORD PLACE LONDON SE11 5DE". The remaining black, gray and white in the drawing represents background, outlining, shading and/or transparent areas and is not part of the mark.