Application service provider (ASP), namely, hosting computer software applications of others, namely, online registration services for participatory endurance events, sporting events and recreational activities; creating an online community for users to participate in discussions, blogging, form virtual communities and social networking regarding participatory endurance events, sporting events and recreational activities; providing event management services for others, namely, providing one or more websites featuring technology that enables users to access event information, manage sponsors or exhibitors, manage celebrity speakers or event participants, manage event content, financially manage event budgets and provide event data reports to others