The mark consists of a stylized cartoon muscular blue gray shark outlined in dark gray facing either left or right with a menacing sneer baring its teeth outlined in black and standing with its legs and arms crossed with a FIN FindItNow logo patch on its muscular arms. The FIN FindItNow logo patch consists of a black shark fin directly atop a shield outlined in black and white and black containing white stars on a blue background on the inner left side of the shield and red and white horizontal stripes on the inner right side of the shield resembling a stylized flag of the United States; superimposed on the top third of the shield are the red capital letters 'FIN' slanting to the right each letter outlined in white then black, with smaller blue capital letters USA slanting to the right outlined in white in the lower right corner of the capital red letter 'N' of 'FIN'; underneath the red capital letters 'FIN' superimposed across the center of the shield is a red rectangle outlined in white and black with two lines of text: the first line of text is white letters 'FindItNow' followed by blue capital letters 'GPS' outlined in white and the second line of text is the black capital letters 'ALERT' followed by a small black circle followed by the black capital letters 'LOCATE' followed by a small black circle followed by the black capital letters 'RECOVER'.