The mark consists of a black rectangle background with white letters in the words "Great Lakes Brewing Co. Holy Moses White Ale A Handcrafted White Ale With Spices And Chamomile Cleveland, Ohio" and a graphic image of a man holding a rod and standing, arms outstretched, on a gray rock with two walls of blue water forming a brown path on which a crowd of people is walking toward a silhouette of a city in front of a yellow and orange sunset beneath a pink and gray sky.