The mark consists of the words SEÑOR BEN'S PREMIUM COFFEE within three circular concentric bands.The outer band consists of a Greek key design over varying shades of orange and yellow in the background.In the upper perimeter of the second circular band, there is an orange zigzag design with dots interspersed over a black background.In the lower perimeter the words From Our Farms to Your Table appears with a background fading to shades of orange and yellow. In the third circular band appears the words SEÑOR BEN'S in white and outlined with orange on the upper perimeter.On the lower perimeter appears the words PREMIUM COFFEE in bold white with a black background.At the center of the foreground appears a stylized drawing of a white cup and saucer.Above the cup orange swirling steam rises and orange stylized lines appear inside the cup.On each side of the cup are stylized orange plant leaves with coffee beans that extend and break the borders of the three circular bands.In the background, behind the coffee cup, appears two orange shaded mountain peaks with a swirling orange sun.