The mark consists of the words "CLASSIC BAG" in dark maroonish-brown on a white background in the upper left-hand corner; the words "HERSHEY'S KISSES BRAND SINCE 1907" in white on a dark maroonish-brown background and the words "MILK CHOCOLATE WITH ALMONDS" in dark maroonish-brown lettering on a gold ribbon on dark maroonish-brown background; two conical configurations representing individually wrapped candies in gold, tilting inward toward each other, with multiple shelled almond designs in dark maroonish-brown on the fanciful design of gold metallic wrap, the left configuration design has a white plume device extending to the right and overlaps the white plume device on the right conical configuration. Each plume device bears the word "ALMONDS" written in dark maroonish-brown lettering. The dotted lines indicate the positioning of the mark, and are not part of the mark.