The mark consists of a large arrow that slopes upwards (from left to right), and points directly into an image of the Earth as a globe. This large arrow is shaded at the bottom, to convey the arrow as being 3 dimensional. This large arrow is divided into an upper half and a lower half (bisected) by a parallel, thin, black, 2 dimensional arrow. The words "2-The-Point" are depicted on top of this thinner, two dimensional arrow. The word "Honestly" is depicted below this thinner, two dimensional arrow. Both of the large and smaller arrows point directly to an image depicting a globe of the Earth. The image of the Earth shows the north and south Atlantic Ocean in the center. The North Pole appears at the top of the Earth image. North and South America appear at the left side of the Earth image. Europe and Africa appear on the right side of the Earth image. Above the images of the two arrows and the globe of the Earth, the words "Your World Explained: Concisely - Honestly - Intelligently" appear. These words are separated from the 2 arrows and the Earth globe by a horizontal separator. The horizontal separator has shading to create a 3 dimensional appearance. The 2 arrows, the Earth globe image, and the words "2-The-Point", "Honestly", and "Your World Explained: Concisely - Honestly - Intelligently" are surrounded and encased together by a rectangular boundary. This rectangular boundary has shading to create a 3 dimensional appearance.