Administration of a consumer loyalty program to promote rental of apartments by others; Administration of a consumer loyalty program to promote restaurant services and retail services of others; Administration of a customer loyalty program which provides customers with discounts at local retail, food service, and other community businesses; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses