The mark consists of dog in brown, outlined in black, features outlined in black, black nose, tongue is red, dog collar around dogs neck is red, dog tag on collar is yellow. The grass under dogs feet is green. The hearts above dogs head are red. To the right of the dog the word "DUKE-A-LOO" is capitalized and is stylized in black bold print. The words "GOURMET DOG TREATS" are stylized and capitalized and in black print and they are located under the word "DUKE-A-LOO". The paw print is black and located in the upper right corner just above the last letter of the word "DUKE-A-LOO". The letters "LLC" are capitalized in black print and located directly under the paw print.