Application service provider (ASP) featuring software which enables blogging, uploading, displaying, internet posting and sharing of digital content and information; application service provider (ASP) featuring computer software for creating and managing customer incentive, reward and redemption programs; application service provider (ASP), namely, hosting, managing, developing, researching, analyzing, reporting, and maintaining applications, software, of others, all in the field of gaming; computer services in the nature of customized web pages featuring user-defined information, personal profiles, and information; technical support services, namely, troubleshooting of computer software problems; installation and maintenance of computer software; upgrading, enhancing, design and rental of computer software; design, development and rental of computer hardware; providing customized on-line web pages featuring user-defined information, which includes search engines and on-line web links to other web sites; creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; application service provider (ASP) featuring application programming interface (API) software for use in measuring user behavior and engagement through loyalty, participation and reward programs, and analyzing website user behavior through measuring game mechanics and analytics