Consulting services in the field of software as a service (SAAS); Design, development, and consulting services related thereto in the field of computer software for use on social media platforms; Providing temporary use of on-line non-downloadable software for creating, managing, and publishing content on social media platforms; Providing temporary use of on-line non-downloadable software for creating and managing advertising campaigns in the fields of social media and social networking; Software as a service (SAAS) services featuring software for enabling companies to manage and evaluate content, conversations, and messages on social media platforms, and to manage and evaluate the interactions of others on social media platforms; Software as a service (SAAS) services featuring software for enabling companies to measure the marketing effectiveness of their advertising, company content, brand content, company-generated messages, and the interactions of others on social media systems; Software as a service (SAAS) services featuring software for enabling companies to create and maintain groups of social media system users that are interested in company-related or brand-related content on social media platforms