The mark consists of a silver medallion containing the words, "Churn Style", in silver lettering, and featuring a stylistic impression of an ice cream churn; partially wrapped in a red stylistic ribbon, outline in white and silver, containing the word, "Geláre", in the ribbon in large white letters, outlined in black, centered above the words, "All Natural Ice Cream", in small white letters; all above a blue oval, outlined in silver, with darker blue above the ribbon, and with white clouds against a lighter blue below the ribbon.