The mark consists of the stylized wording "POLLO ROYAL RESTAURANT" in orange letters with fine red outlining, with each word appearing on a white banner with red shadowing and fine red outlining; with a design comprised of a yellow chicken with black and white eyes, black eyebrows, and an orange beak with fine red outlining; with the yellow chicken wearing a gold crown featuring five points at the top with a gold shaded circle at the tip of each point, and also featuring a gold horizontal band across its front with three gold shaded circles on it; with the yellow chicken dressed in red pants, an orange short-sleeved shirt with a red collar, red button strip, red pocket with yellow flap, and orange buttons; with the yellow chicken holding a white platter outlined in black that has upon it an orange rotisserie chicken with fine red outlining; and with the design of the yellow chicken featured upon a vertically-oriented white oval framed in a red design resembling a coat of arms with black outlining, three white swirls and three white rectangles on each side, and a white rectangle centered near the top.