Providing non-downloadable children's books; providing non-downloadable on-line games and interactive games; providing a web site featuring information for children in the fields of animals, animal adoption, animal behavior, animal care, animal cruelty, animal environments, animal protection, animal shelters, animal welfare, animal veterinary services and medical care, and humane ethics; providing a web site featuring on-line publications for children in the fields of animals, animal adoption, animal behavior, animal care, animal cruelty, animal environments, animal protection, animal shelters, animal welfare, animal veterinary services and medical care, and humane ethics; providing a web site that features informal instruction for children and educational activities for children regarding animals, animal adoption, animal behavior, animal care, animal cruelty, animal environments, animal protection, animal shelters, animal welfare, animal veterinary services and medical care, and humane ethics; entertainment services, namely, providing on-line, educational computer games and cartoons for children in the fields of animals, animal adoption, animal behavior, animal care, animal cruelty, animal environments, animal protection, animal shelters, animal welfare, animal veterinary services and medical care, and humane ethics