The mark consists of the letters "JJ&S" in cream lettering in the center of a circle that is dark red in the lower left hand quadrant gradating to a medium red at the upper right quadrant. There is a cream colored circular outline around the letters "JJ&S" that tapers and breaks on the left at the bottom of the "J" and on the right at the top of the "S." Around the top inner edge of the circle are the words "JOHN JAMESON" in cream color with a cream colored dot before and after those words, all on a dark red to medium red ground. Around the bottom inner edge of the circle are the words "& SON LIMITED" in cream lettering on a dark red ground. Outside the circle on the left side is a semi-circular outline in gold with a thin outer dark red border. Both the semi-circular outline and the border curve around the red circle and taper at the ends.