The mark consists of a red outer circular frame and a red inner circular frame that enclose a gold band. The upper portion of the gold band includes the term "NEW YORK" and at the bottom of the gold band is the term "COFFEE" and the terms are white letters outlined in black. An image of multiple coffee brown beans positioned on green coffee plant leaves is positioned on the gold band between the words "COFFEE" and "NEW" and "YORK" and "COFFEE". Inside the inner red frame is an image of a yellow colored taxi with black tires. The windows, bumpers and trim of the taxi are gray. The taxi is on a white road with a brown shoulder. Above and behind the taxi in the background is a tan and brown suspension bridge. Further in the background is a brown colored city skyline with yellow and tan colored windows. A blue sky is behind the city skyline; Below, "FRAPPÉ" is written in black letters, "BROADWAYCCINO" in white letters outlined in black and "COFFEE DRINK" in black letters.