The mark consists of the word "CHURRITOS" in white and gray letters with gray and orange highlights outlined in black, inside of a black, brown and yellow banner, over an image of snack sticks in various shades of brown, black and orange. Two green, white, and yellow sliced limes and three red, brown, black and green peppers are under the banner, on top of an irregular yellow background. The words "CHILE & LIME" in white letters outlined in black are under the peppers. The background consists of an orange, yellow and red swirl design, with white areas and yellow and white sparkles. In the upper left is a red quadrilateral with white outline containing a white "B" and "BARCEL" in yellow, all with blue shadows. In the upper right are the words "NEW LOOK", with "NEW" in yellow and "LOOK" in white, on a black background with red outline. The mark represents design features of packaging; the configuration of the packaging itself, as represented by dotted lines, is not claimed as a feature of the mark.