The mark consists of the word "ImPulse" in black standard letters, with the "I" and "P" capitalized with the word ending with a black exclamation point. The first two letters, "Im" are leaning slightly towards the left and the last four letters, "Pulse" are leaning slightly towards the right, with a red heart placed between the "m" and the "P". The words "Body Conditioning" are placed to the right of the exclamation point in standard letters with the word "Body" above the word "Conditioning". Background is white or light blue or light gray.