Computer application software for computers and mobile devices, namely, software for use in connection with arranging and conducting advertising, marketing, incentive and reward programs; Computer software that provides web-based access to applications and services through a web operating system or portal interface; Downloadable software in the nature of a mobile application for use in connection with arranging and conducting advertising, marketing, incentive and reward programs

Ad serving, namely, placing advertisements on websites for others using specialized computer software; Advertisement for others on the Internet; Advertisement via mobile phone networks; Advertising and marketing services, namely, promoting the goods and services of others; Advertising via electronic media and specifically the internet; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Analysis of advertising response; Arranging and conducting incentive reward programs to promote the sale of goods and services of others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Incentive award programs to promote the sale of products and services of others; Marketing services, namely, promoting or advertising the goods and services of others; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses

Application service provider (ASP) featuring software for use in connection with arranging and conducting advertising, incentive and reward programs