advertising and marketing services; on-line advertising and marketing services; risk management consultation; business risk management consultation; financial risk management consultation; advertising consultation; marketing consultation; marketing and advertising research services, namely conducting, consulting, advising, monitoring, and tracking of consumer behavior and trend analysis; advertising services, namely, analyzing and providing information and reports to assist others in improving the performance of advertisements and advertising campaigns; business monitoring and consulting services, namely, tracking websites, user demographics and psychographic information and behavior, applications and advertising activities to provide analysis, strategy, insight, marketing, sales, operation, and to improve performance and effectiveness of advertising campaigns and understanding and predicting actions of consumers, businesses, and market trends and actions; business and website monitoring and consulting services, namely tracking websites and applications of others to provide strategy, insights, marketing, sales, operational, demographic and psychographic information for optimizing the effectiveness of advertising campaigns provided online, and understanding, predicting and influencing consumers, businesses, and market trends and actions