The mark consists of the distinctive trade dress characterizing the label for applicant's goods. The background of the label is silver. Centered at the top of the label is the word FLAVORLESS in black bold stylized capital letters. Below is an array of bubbles in different sizes in the colors white, blue, light blue and dark blue. Toward the lower half of the label is the wording "WITH ALIFT" with the word "WITH" in thin blue lower case stylized letters and "ALIFT" in thicker black lower case stylized letters. The letter "i" in "ALIFT " has a white dot with an orange border. A faint shadow appears below "WITH ALIFT" in dark silver. The word "FLAVORLESS" is in dark blue stylized capital letters centered below "WITH ALIFT" and "ENERGY MIX-IN" is centered below "FLAVORLESS" in thin black stylized capital letters.