The mark consists of a bell-shaped curve divided in half vertically. The left half of the bell curve is divided into dark blue on the left and blue on the right, the right half of the bell curve is gray on the left and dark gray on the right. The bell-shaped curve is outlined in black. The vertical line dividing the bell curve is orange topped by a circle with an orange center surrounded by white which is surrounded by a black circumference. A short gray dotted vertical line extends from the bell curve where the dark blue and blue colors meet. GREAT PRICE is black and placed above the dark blue section of the bell curve. GOOD PRICE is white and placed within the blue area of the bell curve. ABOVE MARKET is white and placed within the gray area of the bell curve. A black horizontal line outlines the bottom of the bell curve ending with arrow-shapes at both ends. Two (2) circles rest on the line and one (1) circle is at the end of it on the right. The left circle is under the blue section of the bell curve and has a purple center surrounded by white with a black circumference. The second circle is similar but with a green center and the circle at the far right of the line has a red center. Lines extend from the three bottom circles to rectangular-shaped boxes below the bell curve. The left line extends from the purple-centered circle, is purple and connects with a purple box. The second line extends from the green-centered circle, is green and connects with a green box. The right line extends from the red-centered circle, is red and connects with a red box. An orange line extends from the orange vertical line at the center of the bell curve and connects with an orange box. Each of the four (4) rectangular-shaped boxes has a thick light gray line running horizontally under it. Under the bottom black line of the bell curve is a gray graphic ruler.