The mark consists of the trade dress characterizing the front face of the packaging for Applicant's goods, namely (1) a white horizontal bar spanning the label or package face, (2) an orange bar below the white bar, also spanning the label or package face, (3) a dashed line that appears gray on the white background and white on the orange background. The dashed line extends horizontally along the white bar, and turns 90 degrees at each end to extend downwards into the orange bar. The design further comprises (4) a gray scissors design and (5) the word "GUARANTEED" appearing in orange above the gray line and the word "VALUE" appearing in orange below the gray line. The black dashed lines framing the bottom of the drawing are not claimed as a feature of the mark. Rather, these are shown to indicate the variable nature of the orange bar, the length and depth of which depend upon the size and shape of the product.