Computer application software for mobile phones and portable electronic devices to enable users to rate, review and comment on individuals, public figures, celebrities, service providers, employers, co-workers, business partners, peers, organizations, establishments, businesses, entities and groups; computer software to enable users to rate, review and comment on individuals, public figures, celebrities, service providers, employers, co-workers, business partners, peers, organizations, establishments, businesses, entities and groups; computer software for use as an application programming interface (API); providing an interactive website and on-line searchable database where users can post and search ratings, information, reviews and recommendations on individuals, public figures, celebrities, service providers, employers, co-workers, business partners, peers, organizations, establishments, businesses, entities and groups; promoting the goods and services of others via computer and communication networks; market research and information services; application service provider (ASP) featuring software to enable users to rate, review and comment on individuals, public figures, celebrities, service providers, employers, co-workers, business partners, peers, organizations, establishments, businesses, entities and groups; providing an interactive website and on-line searchable database where users can post and search ratings, information, reviews and recommendations on individuals, public figures, celebrities, service providers, employers, co-workers, business partners, peers, organizations, establishments, businesses, entities and groups; promoting the goods and services of others via computer and communication networks; market research and information services