The mark consists of a shield-shaped design outlined in green, with two red and white figures in the upper left and right corners carrying a red spear above each figure, above the words "JU JU" and "JERKY" in red with yellow outlines against a blue and white sky, above a white sky, above gray mountains and a turquoise sea and green ground, all above a stylized man in brown, black, gray and yellow painting an animal in pink and white against a beige wood board, sitting on a beige ground with grey rocks and green leaves, with several brown, black, tan and green palm trees to the right and two figures in brown, black, gray, red and white, with a brown, beige, white, red and black hut to the left and another sitting figure in brown, black, gray, white and yellow in front of a brown fire pit with gray, black and white smoke. The wording "CARIBBEAN ISLANDS TRADITION" is written in brown across the middle.