The mark consists of the wording "THE BROTHERS PLAD" in stylized white lettering against a representation of a weathered, generally rectangular-shaped, wooden signboard with concave corners, appearing in varying shades of light and medium brown, and lined with a seemingly weathered white pinstripe. The signboard includes various design elements, including two dark-brown deer antlers located on each side of the word "THE", two dark-brown horizontal arrows pointing in opposite directions located above the word "BROTHERS", two dark-brown fishhooks located on each side of the word "PLAD", with white clothing buttons located in the arcs of both hooks, two dark-brown horizontal flintlocks pointing in opposite direction located below the word "PLAD", apparent bullets holes appearing in white and located at the upper right concave corner of the signboard, to the left of the word "THE", and along the lower left pinstripe, a white cricket located above the left fishhook, and a white beaver located above the right fishhook.