The mark consists of stacked words "BACARDI", "ARCTIC", and "GRAPE", over a series of seven jagged shapes, the bottommost shape accepting four chevron shapes, and the bottommost shape embracing a bow shape, the bow shape embracing a half-circle shape. The color black appears on the letters of "BACARDI", "ARCTIC", and "GRAPE", trimmed in the color gold; the colors light blue and blue appear on the seven jagged shapes, trimmed in the color silver; the colors light green and green appear on the four chevron shapes and the half-circle shape; the color silver appears on the bow shape. The color white represents background and is not claimed as a feature of the mark.