The mark consists of the stylized text "Coloan Will Coloan". The "C" has two quotation marks inside of it. The "O" has two quotation marks inside of it followed by an arrow going through it. The "L" has a slight curved shape with an arrow at the end. The "O" has two quotation marks inside of it followed by an arrow going through into the bottom of the previous letter, "L". The "A" has a cursive look to it, with the bottom right end of it curving out into the middle of the letter and back out with an arrow. The "N" has a slight italicized look to it, with the top right end of the letter curving out. Underneath the word "Coloan" is an underline under the first letter "O" and the letter "A". Underneath the line is the letter "W" with the right side curved in. Next is the letter "i" which is slightly crooked and dotted with a star symbol. The "L" next to the letter "i" is slightly italicized with the bottom of the letter curved in. The "L" to the right of the previous letter "L" is slightly italicized with the bottom of the letter curved in. There is a curvy line in the shape of a "w" connecting the bottom left corner of the letter "L" to the letter "c". The letter "c" is in a cursive shape merging into the next letter "o". The letter "o" has two dots inside of it. The "L" to the right of the letter "o" is slightly italicized with the bottom of the letter curved into the next letter, "o". The letter "o" has two dots inside of it. The letter "A" is slanted to the right. The letter "N" is slanted and looks similar to the letter "V".