The mark consists of a stylized image of an eye, diagonal from top left to bottom right, containing 3 curves to make the eye and creating overlapping, stylized versions of the letters "A," "V," and "G" in the left half, which is white and shaded to look 3-dimensional. The right-half of the eye consists of one curve, in red, which is also shaded to look 3-dimensional. The mark may appear in a square or alone, the mark may be silver, white or gray in the left half of the eye, red in the right half, and may appear in a blue square. The mark may sit above its own reflection, and it may also sit above the company name, "American Vision Group" or "AmericanVisionGroup" and/or the company slogan, "Your Vision is Our Passion". The mark may appear in gray scale or black and white in any of these formats.