Administration of a consumer loyalty program to promote restaurant services and retail services of others; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Administration of a program for enabling participants to obtain discounts on products and services; Administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Membership club services providing discounts and processing rebates for the services of others; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the goods and services of others through the distribution of discount cards; Promoting the sale of goods and services of others by awarding purchase points for credit card use; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Sales promotion for others provided through the distribution and the administration of privileged user cards