The mark consists of a cartoon alligator lying on its left side with a yellow underbelly; on the yellow underbelly are the words "DAT's HAWT" in a red, stylized font; said alligator is smiling and its head is turned to its right and has two front white teeth, two black nostrils, two white eyes with black pupils, and two sets of black eyelashes; said alligator's left arm is propping up the alligator's head and right arm is bent and placed on the alligator's right hip; said alligator's left leg is curled underneath its body and its right leg is placed in the foreground in front of its tail; said alligator's tail is curled in an upwardly direction; and the words "TATER" THE CAJUN GATOR" are placed in the space between said alligator's right arm and tail in a purple, stylized font.