Advertising; dissemination of advertising matter via all media, namely, in the form of thematic messages centered on human values; promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports events; business management; business administration; providing office functions; promoting the goods and services of others by means of contractual agreements, namely, arranging for sponsors to affiliate their goods and services with an awards program, a sports competition and sporting activities and licensing agreements relating to international sports events to enable partners to gain additional notoriety and/or image derived from those of cultural and sporting events, in particular international sporting events; advertising services, namely, promoting the goods and services of others by the means of initial interest factors created to cause the public to notice, among a multitude of competitors, goods or services which are presented to the public using signs, emblems or messages designed to capture their attention; promoting the goods and services of others by means of image transfer, namely, making the partners' products and services benefit from the notoriety and attractiveness of sporting events and competitions; rental of advertising space of all kinds and on all carriers, digital or not; business management services, namely, administration of competitions for the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles by means of promotional campaigns in the media

Providing of training services in the fields of biathlon, bobsleigh, curling, ice hockey, luge, skating, skiing and shooting; entertainment in the nature of international sporting events, namely, biathlon performances, bobsleigh performances, curling performances, ice hockey performances, luge performances, skating performances, skiing performances, and shooting performances; organizing international community sporting and cultural events, television show production in the field of sporting and cultural entertainment; organization of cultural and educational exhibitions in the field of sports; organization of lotteries; betting and gambling services relating to or in conjunction with sport; entertainment services provided at or relating to sports events, namely, presentation of live show performances in the nature of opening and closing ceremonies of international sports events; organization of international community sporting and cultural events; organization of sporting competitions, namely, biathlon, bobsleigh, curling, ice hockey, luge, skating, skiing and shooting competitions; management of sporting facilities, namely, providing sports facilities; rental of audio and video equipment; production and distribution of motion picture films; production of video tapes and audio sounds recordings; rental of films and video tapes and sounds recordings; rental of interactive education and entertainment videotapes in the field of sports; production of radio and television programs featuring coverage of sports and sporting events; radio and television program and video tape production services; production of animated motion picture films; production of animated television programs; seat booking services for shows and sporting events; timing of sports events; organization of beauty contests; on-line gambling services; providing of games over the Internet, namely, on-line computer games; providing of raffle services in the nature of a lottery; providing information relating to sports entertainment and education, provided on-line from a computer database or the Internet; electronic games services provided by means of the Internet, namely, providing on-line computer games; providing on-line electronic publications, namely, publication of electronic magazines and newspapers; publication of electronic books, reviews, journals, magazines, texts other than publicity texts; on-line publication of electronic books, reviews, journals, magazines, texts other than publicity texts; providing non-downloadable digital music on the Internet via a global computer network; providing non-downloadable digital music by means of MP3 Internet web sites on a global computer network; providing sport records and statistical information in connection with sports and sporting events; leasing of recorded sound and images, namely, audio, video and photographic archives relating to sport competitions and related events; audio production services; providing information in the field of sports, namely, providing sporting results; providing information related to sporting events provided on-line from a computer database or from the Internet; music publishing and production services; providing non-downloadable digital music, namely, music from the opening and closing ceremonies of international sporting events, via the Internet